Tuesday, March 1, 2011

Frito Lay's Stealth Technology

Dad buys potato chips every week. He buys Lay's potato chips because it used to be the better bargain. I've bought them at his request, and noticed the bag getting lighter. I started checking ounces a few months ago. Started at 13, then moved to 12.8, 12.5, 12, 11.5, and I mentioned this diminishing result to Dad. Same size bag: no reduction in packaging. Sunday I bought chips at 11 ozs. Dad bought chips today and the bag is 10.5. We understand a company trying to keep prices lower. What we don't understand - and don't like - is being tricked. Frito Lay made a choice to snow us and keep doing it and hope we don't notice. We accept that food prices are higher. We will be loyal to a brand that works with us to keep costs down. Explain it to us. Frito Lay's choice was to fool us at high speed. Our choice is to stop buying all Frito Lay products.

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