Tuesday, February 15, 2011
Motor City Denim Co.
A Michigan company that makes covers and armor for factory robots + a Detroit native Project Runway guy who wants a business in his hometown = Motor City Denim Co. This is a story about ingenuity, turning automotive slump into fashion upswing, and wicked clever entrepreneuring. Cheers to npr for running with it. Read about Mark D'Andreta of TD Industrial Coverings, and Joe Faris, designer who loves high zoot fashion. You can own a tshirt March 1st at Motor City Denim Co. website. First jeans off the line are in showrooms in May, or you can preorder March 1. Back belt loop has Motor City Denim Co. on a seatbelt! Industrial chic! I'm in - I want a pair.