Thursday, December 23, 2010
Diminishing Returns of Apple Love
npr is offering a free download of best new music of 2010 using iTunes. I love npr. I used to love Apple. Since my first IIC I've spent more money on Apple products than clothes. Apple used to be the Madame Curie of innovation. Now Apple is the Marie Antoinette of technology. Apple was creative, elegant and I felt terrific being a user. Since I bought my G5 in 2004, I have spent more money on Apple than clothes and food. Apple stops supporting its own stuff in order to make you buy its new stuff. I bought the G5 with Tiger, and now, several cats down the road, my latest OS purchase at $150 decided it doesn't recognize my $2,000 printer. Forums report that the issue was fixed one cat up the road, and then lost again the next cat. One cat forward, two cats back; the dreaded Microsoft zoo. I downloaded the free music from npr yesterday and had to sign not one, but two iTunes agreements. One reminded me that I only rent from Apple. So does Apple, but Apple owns the turf and the rental is fixed, except to us. It's all about money. It used to be about something else. A business associate tells me that to put an app on iTunes, Apple must first approve it, then take a significant chunk of the sales. Fine. That's a cost of doing business. But Apple also will not share the list of people who downloaded the app with the app creator. That is egregious - beyond the costly upgrades, the abandoned legacy support, the expensive tech support, and the intellectual property usurpation, this surpasses greed. There is a sliding scale of Apple love and now all of it involves money. I wonder what that makes Apple?