BP's Sponsored Link

Web search: "oil spill" on any search engine, and the sponsored link popped top is BP. The page you'll be sent to is /GulfofMexicoResponse.

Google, Yahoo!, Bing...BP's paying to be first. Use Google, click "News" and BP's first again with an /OilSpillNews page.

Search "Gulf oil" - guess who?

All have the line "Learn more about how BP is helping."

Clever word selection. Response and helping are useful words that the BP marcom tossers are hoping create a PR plume big enough to distance BP from their mess.
The fastest response BP has made to help is to help themselves.