An interesting quote from the outbound Chair, while Richard McGuire itemizes the steps the troubled bookseller has taken to improve its position, he includes arranging the brick & mortar experience to succeed in a future of electronic delivery. Huh. And I thought it was Borders Books & Music.
$25mm isn't a lot of money, but I hope it will keep Borders afloat.
I wonder though if the in-store experience isn't about holding, perusing, browsing the good ol' paper and glue; admiring the slick covers and toothy cloth. If it's an electronic delivery future, why not just order the stuff online? I sense stores closing. I hope I'm wrong.
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