Friday, April 13, 2012

Movies Made, Seen and A Certain Age

Late Bloomers is a Julie Gavras film about coping with aging. Yay! Starring the real life cinema elders Isabella Rossellini and William Hurt, written by Olivier Dazat and Julie Gavras, translated by David H. Pickering. The film looks into the oppositional denial/engagement behavior of a married couple of retirement age. Marvelous, timely, real life and needed. I can't wait to see it. Reminds me of interviewing a financial planner as a married woman. When do you want to retire? he asked. Never, said the ex. Tomorrow, said I. Most importantly, the audience for this film is eager, has money and will spend it at the cinema. In 2011, movie attendance was down. Again. 2011 saw the smallest movie going audience in 15 years. Blame it on whatever you'd like, people aren't going to the cineplex. Google docs houses a pdf file of global theatrical market statistics through 2010. In recent years, women have been staying home more than men. Meanwhile, obtuse Hollywood is gambling on cash cow movies re-released in 3D despite the clear evidence that 3D attendance worldwide is going downhill fast. We have more women than men in this country. Women make over 80% of the purchase decisions for the family. We have an aging population worldwide, in bigger numbers every year. Mark Jenkins, in his review of Late Bloomers, casually tosses off the marketability of the film as not distinctive enough to draw viewers who haven't given much thought to aging. And so? It's a big, rich global crowd that wants films like this to pay to see. Perhaps the tide is turning. Women filmmakers globally are taking the next step, identifying the big bucks yet to be gathered, and employing excellent actors with maturity and skill to play characters of a certain age. Yay! to Julie Gavras and the women in film who make us cheer. And who are savvy and brave enough to detect coin in our pockets that most of Hollywood cannot discern.

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