Friday, October 29, 2010

Abbott + Solvay + LowT

This week's commercial counsels men who feel a shadow of their former selves to ask their doctor about a medical condition called LowT. Yeah. Guys don't dance, or buy flowers because of a shortage of testerone? And it's a MEDICAL condition? The ad belongs to Abbott Labs, but the website is copyrighted Solvay Pharmaceuticals. Checked further - Abbott Labs acquired Solvay in September this year. And promptly announced it will lay off 3,000 people. And close the United States headquarters of Solvay in Marietta, GA. And this ad is where the money saved on jobs is spent? Sending more goofballs to their doctor to get a prescription pump. Further checking - it's a topically-applied gel! Oy! The whole mess gets The Boot.

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