Monday, September 1, 2014
Reality of Women and Movies in Dollars and Sense
tank summer at the box office. We predicted this would happen because we watch and we hope: not for industry failure, but for the money/power brokers to get that leaving women out is a bad investment. Best example this year - Hercules vs. Lucy. Dwayne Johnson is a box office winner in action films, but Scarlett Johannson ate his lunch. Industry brokers credit the dismal women numbers in leadership creative roles in a dizzyingly wrong array. Women can't carry the overseas market where pre-sales (and investment $) are paramount. Wrong. Women films don't make money. Wrong. Even Amy Pascal, a studio co-head can't come up with a good answer - because they're wrong. All wrong. Statistics prove the lies (a recent 538 article covers the data well). Frozen, with Bechdel test-passing women in the lead roles, and Jennifer Lee as co-director, and screenwriter, may make the top 10 grossing movies of all time. What we need now is a better look at the money the big studios are missing. Grandmas take kids to movies. The older crowd in this country has more loot than it's had in decades. And they're staying home in droves, and keeping the younger potential audience at home with them. Playing with their apps. Movie money is being siphoned off by women gamers. Did we hear that? Women gamers will soon be half the market. The potential movie going audience of women outnumbers male moviegoers. There are more women than men in this country and within this decade, in the world. Women writers, directors, game coders, media professionals are not just underrepresented - they're missing on purpose. What's different this year; what's exciting and encouraging, is the numbers continue to prove the lie. Women can and do direct, write, code, put out a money maker, carry a film in a leading role. And we know how to call out the falsehoods that keep us out of any industry we are qualified to be in. Will it make a difference? Maybe. A Women in Media study (pg. 38) shows that where there are women in the film industry, those women are producers, and unfortunately, the more prestigious the producer, the fewer women creatives are on board. Check The Hurt Locker. Directed/produced by Kathryn Bigelow. Everyone else in a creative role is a man. Heaping praise on the people who are showing us reality, start with Barbara O'Leary's compiled lists of women directors, cinematographers which bury the lie that women don't want to direct or photograph. People who are publicly claiming what women don't want as an excuse for excluding females won't have much cover going forward. We know the truth, and now we've got numbers to prove it.